Preparing for an Art show
INTRO
Throughout the year there are many gallery shows. I am thrilled to look at the months ahead and see which shows I will particiapte in. I usually review the galleries I would like to work with and keep an eye out for special events. I have been exhibiting with several galleries already and the curators extend invitations to participate in group, themed, or solo shows. Once I decide which shows I want to participate in, I inform the curators or gallery directors and I note in my calendar three important dates. These dates are drop off, opening reception, and pick up.
DROP OFF PREPARATION
First, I prepare for the drop off. I must make sure I have the maximum number of art pieces ready. I must have them wired and ready to hang or framed. If they are stretched canvases, some galleries do not mind if they are not wired, while others do. Always check with the curator!
Once I know what pieces I will submit into the show, I review them. I ensure all sides of the canvas are painted, or the artwork is framed. I make sure that the painting is signed and dated. Then I confirm the price of the artwork if I want to sell it. I also measure the dimensions, and take note of the medium (painting, drawing, mix media etc). If the curator sends you a form or requests this information, it is best you fill it out before the drop off. This allows them to prepare for the organization of the show and anticipate the artwork you are bringing.
DROP OFF
On drop off day, I gather my art pieces and place them in order. I pack them up and take them to the drop off site. I try to arrive within the time range or before drop off. I do not want to miss drop off. If you miss drop off, you will lose the opportunity to exhibit your artwork! Once I drop off the artwork, I follow the next steps preparing for the reception.
RECEPTION PREPARATION
I take the time to prepare marketing material to promote the event. Marketing material can be photos, videos, written text, and flyers in regards of the show. I post the event on all my social channels and most importantly my website. I invite friends and families to attend. I also prepare my site to show the pieces I will have products for. Therfore, if someone wants to purchase a print or related product, they can place their order online or in person.
Some galleries also have their own marketing plans. I like to re-share their social media posts, flyers, videos and tag them. This is a good practice for artists since this lets the gallery know you are interested and committed to having a successful show. A successful show can be defined by sales of original pieces, prints, products, new contacts, and commissions. Always give it your all throughout the process!
ATTEND OPENING RECEPTION
Finally, I make it a priority to attend the opening reception. The curators and assistants take their time to create these shows and exhibit your artwork. I know that there are artists who have rocky relationships with curators. However, even if curators are not trained in sales, they are at least giving you a venue to exhibit your artwork. It is up to you to then negotiate commission rates and select which gallery you will present at. It is in your interest to learn sales. This puts the power in you the artist. Times have changed and the artist must be active in their business. Ideally, this is a conversation you must have before even accepting a participation at a gallery, that way you are not surprised with any commission fees and you are clear on what to expect from the gallery.
At the show, make sure to socialize and network! Walk in proud of your art, open to talk, and with respect and tolerance to offer visitors. Get to know others and connect with people. That way they can connect with you and learn of your art. In my experience, sales are more likely when there is a conversation. In the end, peparation will ensure your success as an artist.